Are you considering the use of digital marketing for your Montessori school? Digital marketing overcomes the limitations of traditional marketing to offer you more reach in a cost-effective manner. It can help you establish a strong online presence and engage with new parents to improve the enrollment rate for your Montessori school. Which marketing strategies should you use, though? From PPC and content marketing to SEO and social media marketing, you have so many options at your disposal. Read on as we discuss which marketing strategies can help you increase Montessori enrollment and build your brand.
1. Improve Your Web Design
If you are looking to boost your enrollment rate, we recommend starting with web design. Setting up a user-friendly, professional website for your Montessori school can go a long way in winning over new parents.
There are a few things you can focus on to improve your Montessori enrollment rate here. For starters, your website should have a logical, consistent navigational system. Users don’t enjoy getting lost or bring tricked into entering an area on your site. All navigation systems should be easy to find, understand, and use. A few things to keep in mind here include:
- If users can’t figure out your navigation system in less than 30 seconds, there’s a good chance they will abandon their search efforts.
- The menu bar of the website should be instantly visible. It can include standard buttons such as home, about us, services, contact us, etc.
- Keep the number of categories in the menu bar to a minimum. If there are too many categories, visitors might get confused.
- Avoid adding multiple layers to the navigation bar.
Designing a user-friendly website with a simple navigation scheme can promote engagement and encourage parents to explore the site. If they cannot figure out how your site works, they will likely exit the page and look at other options.
Besides this, we also recommend improving the website by adding the necessary keywords in your content and other elements such as the meta title, H1, Alt text, etc. We also recommend optimizing your website for mobiles, desktops, and tablets.
If you need more help on this, speak to one of our experts in Montessori web design!
2. Get Your Montessori on Social Media
Social media marketing can play a vital role in promoting your Montessori school to the right audiences. According to one report, 75% of parents use social media platforms like Facebook. If you want to market to these families, then you need to have a social media presence.
Unless you are using paid advertising, social media is also free to use. Montessori schools can use it to share updates with parents, post about school events, and ask for feedback. Posting regularly is a must here. It can help you build an online community and improve engagement.
Montessori schools with a large social media following also perform better in Google searches.
If you are interested in learning more about using social media marketing for your Montessori, click here to read our blog.
3. Focus on Montessori SEO
Search engine optimization can help you improve the visibility of your Montessori website in online searches. It involves optimizing your website and other aspects to rank your school higher for relevant searches on Google and other search engines.
There are several things you can do here. We covered some of them when discussing Montessori web design. For instance, optimizing your website’s loading speed, adding keywords, and making it mobile-friendly will also help with Montessori SEO.
Besides this, the following can also help your website rank better:
- Having a verified Google My Business listing
- Adding internal links and outbound links to your website content
- Encouraging parents to post reviews on Google, Yelp, and other sites
- Adding Schema markup
4. Use Pay-Per-Click Advertising (PPC)
Although Search engine optimization is powerful, the downside is that it takes a little longer to deliver results. If you are looking to increase your Montessori enrollment to meet your short-term goals, you can also try PPC advertising.
Pay-Per-Click advertising is a type of search engine marketing where you pay for an ad when a user clicks on it. You can use it to show targeted ads in response to a search on Google, Yahoo!, or Bing. It can allow you to promote your Montessori brand, generate leads, and increase enrollment.
To use PPC advertising, you need to bid for a specific, high-ranking keyword. For example, suppose you bid for the keyword “Best Montessori School” on Google Ads. Google will determine if it accepts the bid and when it will run your ad.
If your bid gets accepted, Google will place the ad above regular search results. So, for instance, if someone searches for “Best Montessori School,” Google will place your ad at the top of the page. The placement helps you get more clicks and drive traffic to your website.
The good thing about PPC ads is that you only have to pay when a user clicks on your ad. You can also establish a monthly budget for your ads to control costs. This way, you can continue to run ads until you exhaust your budget. The same principles apply for advertising on Facebook.
5. Send Emails to Nurture Leads
You can also opt for email marketing to improve your Montessori enrollment. It is a great way to nurture promising leads and reach out to parents who might be interested in enrolling their child at your school.
You can develop a drip-email campaign with pre-written emails and send these emails to people on your mailing list as per a schedule. A drip-email campaign is automated, meaning you won’t have to send out emails manually.
You can use these campaigns to educate your subscribers about your school. Some of the benefits of this type of campaign include:
- Allows a prospective parent to find out more about your school more conveniently
- Helps you build trust
- Allows you to share new developments and relevant updates
This type of digital campaign can help you increase your enrollment numbers affordably in the long run.
Key Takeaways for Increasing Montessori Enrollment
When it comes to using digital marketing for your Montessori school, the world is your oyster. You can use a combination of marketing strategies here to increase Montessori enrollment. If you are looking for immediate results, we recommend using social media marketing and PPC ads to drive website traffic.
On the other hand, if you want to use strategies that deliver long-term value, focusing on web design, SEO, and email marketing is the way to go.
If you need more help, schedule a call today so we can help you figure out which digital marketing tools would be best for your Montessori school.