SEO. What is it, and why does it matter so much for marketing your school? A bit of a buzzword at this point, SEO or search engine optimization is usually a part of most digital marketing strategies. It helps drive organic traffic to your school’s website and enables you to grow your admissions cost-effectively. Read on as we discuss the best practices for SEO and how your school can benefit from Montessori SEO.
What is SEO?
In simple terms, search engine optimization refers to a series of steps that allow your website to rank higher for relevant search results on Google and other search engines. Unlike paid advertising, SEO allows you to improve your search engine ranking organically without paying for it.
Now, we know what you are thinking. Couldn’t you opt for a paid ad on Google instead? It’s true. You could do that. However, according to a recent report by Zero Limit Web, the first five organic results on a search page receive 67.60% of all clicks.
That’s not all. Over 70% to 80% of web users tend to ignore paid advertisements!
In the long run, focusing on Montessori SEO can get you better results. It can allow you to build your school’s brand and organically increase your admissions. Another great thing about Montessori SEO is that it does not require you to invest hundreds of dollars into Montessori marketing every month. Instead, you can optimize certain aspects of your website and sit back to enjoy the results.
Of course, like everything else, SEO does come at a price. It requires time and energy. Keep reading as we talk about the best SEO practices for your Montessori school and how they can help boost your search engine rankings.
What Are the Best Practices for Montessori SEO?
When it comes to search engine optimization, there is a lot that you can do to improve your website’s performance. Here’s a rundown of the top things you need to focus on to optimize your website for search engines like Google.
1. Start With Your Content
If you want to improve your search engine rankings, you need to begin by optimizing the content on your website. Search engine algorithms love long posts carrying long-tailed keywords. If your website doesn’t offer a lot of information about your school right now, we suggest reworking it to add more value for your audience.
You can look at your competitors and write your content to make sure you are covering all your bases and answering most of the questions that any prospective parent might have when looking for a good Montessori school.
You can also optimize other aspects of your content to carry high-ranking keywords for Montessori marketing. These include your page’s meta title, H1 headings, Alt text, image file names, etc.
Your meta title is the title you see if you hover on the browser’s tab for your website. It is also the title that appears in search results. On the other hand, H1 headings refer to the main title of your page.
Your Alt text is the text that a user would see if they place their cursor over an image on your website.
You can also look into Schema markup. It is code you can place on your website to help search engines figure out who you are. It essentially tells a search engine what your content means. Websites that have Schema markup rank better than the ones that don’t.
2. Get a Verified Google My Business Listing
Getting a verified Google My Business listing for your school is vital for Montessori SEO. It is a free tool that lets you promote your school’s profile and website on Google Maps and Google Search. You can use your Google My Business account to connect with prospective customers, post updates to your profile, and see how customers interact with your school on Google.
3. Make Sure Your Contact Information is Consistent
Search engines such as Google also check to make sure a school is legitimate before displaying it among the top search results for a particular query. The contact information you provide across Google My Business, Yelp, CitySearch, and Facebook is essential here. That’s why you need to make sure you provide the same name, phone number, and address across all these platforms.
4. Encourage Parents to Post Reviews on Google
Online reviews help build trust and are a great way to boost your search rankings. You can encourage parents who have enrolled their kids at your school to rate your school on Google to achieve this. Usually, if you have more positive reviews than your competitors, Google will likely rank your school higher.
5. Add Outbound Links and Internal Links
As far as best SEO practices go, we recommend adding outbound links and internal links to your school’s website. Outbound links tell Google what your content is related to and helps with better indexing of your website’s pages. Internal links connect your content to other pages on your website. They can improve your SEO while also driving traffic to these pages.
6. Check For Website Speed and Mobile Optimization
Besides improving the content on your website and optimizing it for suitable keywords, we also recommend checking the speed of your website. Google prioritizes user experience above all else, and if your website takes too long to load, this could hurt your search engine ranking.
We recommend using small-sized images to improve your website’s load speed. You can also consider moving your website to a better host, reduce the number of plugins as well as the number of web fonts.
Moreover, you should make sure your website is optimized for mobile devices. Given the number of people that use their phones to run a search, Google prefers mobile-friendly websites and tends to rank these higher in its search results.
SEO can be complicated, especially if you are new to it. However, if you get it right, it delivers a lot of long-term value. You can use it to continue attracting prospective parents looking to enroll their children in Montessori.
If you are looking to improve your website for better Montessori SEO, we suggest you optimize your content to be more search-friendly, provide the correct contact information, and get your school listed on Google My Business. You can also optimize your website to load faster and work across mobiles, desktops, and tablets.
Getting parents to post online reviews can also improve your school’s reputation and help it rank better for local searches. If you are interested in learning more about integrating the best SEO practices for our website, get in touch with us today.
Need Help Growing Admissions Organically?
If you are looking to increase traffic to your Montessori website and generate more inquiries, schedule a call today and let’s get to work!