Are you struggling to manage your admissions process? Is your retention rate lower than you’d like it to be? Are you find it difficult to manage unhappy parents? If so, chances are you are not using an enrollment management platform to streamline these tasks.
Also known as customer relationship management (CRM) software, this platform can do wonders for your Montessori school. It can help automate several vital tasks and help you stay on top of things to ensure both parents and students remain happy with your Montessori school.
This article lists some of the key reasons why you should consider adopting an enrollment management system. Let’s begin.
1. It Helps You Stay Organized
Better organization is key to managing parents successfully. When you manage multiple admissions, it can be challenging to stay on track. For instance, what did you speak about in your last Montessori School Virtual Tour with a prospective parent? How far along is child A in the admissions process? Is your school having trouble retaining the parents of child B, so they may continue sending their child to your school?
Remembering all of these conversations can be an uphill task for anyone. Customer relationship management software can be very helpful here. You can use it to track your interactions with families planning to or already have enrolled their child at your school.
A cursory look at the data inputted in the software can help you see where these people are in the enrollment and retention process. This information is also easily accessible, which can save you the time otherwise spent going through manual records.
2. Enrollment Management Platforms Offer Insights for Improved Personalization
The data available via a CRM platform can also help you derive useful insights to create more personal and relevant messaging for parents. Trying to do this on your own can be a monumental task because again, you’ll find it difficult to remember personal preferences and what stage a parent is at in terms of enrolling their child at your school or keeping them there.
Offering a targeted experience is very important, and if you want to stay ahead of the competition, it’s vital to use the tools at your disposal to offer parents what they are looking for. It can help parents feel more heard and acknowledged and you can win them over.
Using a platform for enrollment management can play an essential role here. You can use the information available to quickly personalize the admissions process. Moreover, CRM software can also help automatically personalize your messages for email marketing. It can go a long way in improving your school’s relationship with parents.
3. Your Team Can Perform More Efficiently
One of the biggest benefits of using software for managing enrollments, admissions, and retention is that it enables your team to be more efficient.
For starters, the data present on an enrollment management platform is available to everyone. This is particularly useful as every member of your team can be on the same page. You no longer have to track down someone to ask them information about a particular student or their parents.
Such activities can be very time-consuming and the information you receive may not be entirely accurate. With CRM, this problem goes away. You can immediately use this centralized data to get the information you need. The chances of human error are also reduced.
Another advantage is that you can share responsibilities with a team member. If they are sick, you don’t have to stall the admissions process. Instead, you can view the information available from their last interaction with a parent and take over.
Overall, this can greatly speed up the admissions process, as well. When parents find that they don’t have to repeat information, they will also feel more reassured about the efficiency of your team. These factors can ultimately make a significant difference to the bottom line of your Montessori school.
4. Generate Reports With Enrollment Management Platforms
Another reason why you need to utilize an enrollment management platform for your school is that you can use it to generate reports. These are useful when you need to demonstrate the progress of your team to the upper management or the school board.
Such reports can also be used as a basis for making financial decisions regarding how a school’s resources should be used, and whether you need funds to expand your service offerings.
You can use this data to take advantage of new opportunities and make more strategic decisions with a good pay-off.
Key Takeaways: Better Enrollment Management Can Help You Boost Your ROI
Your enrollment and retention rate can make or break your Montessori school. A poor enrollment and retention rate can quickly translate into a financial crisis and indicate underlying problems, such as:
- Inefficient processes
- Generic and repetitive conversations
- Unhappy parents
- Waste of resources
- Missed opportunities
- Failure to compete with other Montessori schools
Effective CRM software can help you counter these problems and develop a plan of action for improving your enrollment and retention rate. You can use it to remove inefficiencies, engage in personalized conversations, and utilize your resources more effectively.
Of course, you’ll have to make sure that the services you offer meet parents’ expectations, but with CRM you can be assured that you are doing the best you can to keep parents happy.
Moreover, there’s a good chance that other Montessori schools in your vicinity are using such platforms to engage with parents. Adopting similar technology can help you compete effectively and optimize your communications to create a greater impact. You’ll need to make an initial investment, but in the long run, it’s worth it.
If you are interested in learning more about how customer relationship management can help your Montessori school, reach out to our team today. We can help you figure out the costs and benefits of such software and help you make a decision that improves your school’s enrollment rate.
Introducing ‘Project Maria’ by TaskRuler
Looking for an online application to help you manage your Montessori school? UX Studio has teamed up with TaskRuler to build the world’s first Admissions and Enrollment Management Software for Montessori schools worldwide. Soon, you won’t have to cobble together different software to manage admissions or train your staff to work with a platform that is a bad fit.
With TaskRuler’s Maria, your Montessori school will have all the tools it needs to attract prospective parents, follow them through your admissions process, enroll them in your school, and keep track of their student’s progress without any painful workarounds. This platform is built 100% by Montessorians for Montessorians. With a robust set of features, you’ll have access to:
- Lead generation form to capture parent info on your Montessori Landing Page
- Customer Relations Manager (CRM)
- Admissions management from A-Z
- Enrollment and re-enrollments
- Finances and tuition payment plans
- Reports and analytics to measure progress and make predictions
- Student Information System (SIS)
- User-friendly parent portal with access to all necessary forms and updates
With UX Studio, a Montessori marketing agency with a strong focus on User Experience, working with TaskRuler, an online platform built with robust features, your Montessori school will soon have the best admissions management tool on the market!
Join Project Maria’s Waitlist
Project Maria hasn’t launched yet. Join the waitlist and be notified as soon as the beta version becomes available, please reach out to us at hello@ux.studio.
We’ll keep you in the loop with our progress. You might even have a hand in shaping Project Maria as your feedback is very important to us.
We’re also launching a Founding Members club for our early adopters. This will offer your Montessori school exclusive benefits like full access to premium features and lifetime discounts. Contact hello@ux.studio today to join the waitlist for Project Maria!
