In the last decade, we have seen social media transform how we communicate with others and build relationships. It has made its way into nearly every aspect of our lives. So much so, in fact, that more and more businesses are using social media platforms to grow. What about Montessori schools, though? Does social media have a place in Montessori marketing strategies?
In this article, we will be reviewing the importance of social media marketing for Montessori schools. We will also discuss which platforms are best for marketing your Montessori school. Let’s begin.
The Importance of Social Media in Montessori Marketing Strategies
Over 70% of Americans tend to use social media. They use it to:
- Connect with friends
- Share information
- Read the news
- Entertain themselves
It is safe to say that platforms such as Facebook, Instagram, and Twitter have become a staple in their lives. Most people check social media sites after they wake up like they’d read the newspaper.
If we look closely here, we also find that 75% of parents use social media. They use it to share news, talk to their friends, and get helpful information.
Using social media marketing lets you engage with a massive chunk of your target audience and promote your Montessori school. Here are some of the top benefits of using social media for your Montessori school:
Increase Awareness About Your School
If you have a Montessori school, social media can help you get the word out and reach your target audience quickly. We recommend using a combination of organic posts and paid promotions to promote your school. It can help you create awareness among parents who may not know about it yet.
Social media platforms like Facebook also let you prepare targeted marketing campaigns. These campaigns can make your posts visible to your selected audience while filtering the rest. Moreover, you can use hashtags and location tagging to improve the reach of your organic posts.
Talk to Parents
Social media platforms also double as a communication channel for engaging with parents. You can use it to:
- Post about important school events.
- Share important updates.
- Gather feedback from parents about the school.
Communicating with parents in this manner can allow you to build an online community. It’s essential to be consistent here. If you only post once in a while, parents may not check your social media page regularly. It can impact the overall engagement and organic reach of your posts.
Drive Traffic to Your Website
Social media also plays a pivotal role in Montessori marketing strategies because it lets you drive traffic to your website. You can add a link to your website in your social media posts. Interested parents can use it to visit your site and learn more about your school.
Think about what happens when you drop a rock into a small pond. It may create a splash near the center, but the ripples grow smaller as they move outward until they are nonexistent. This is the way news spreads about your Montessori school.
Having a large community of followers on social media can increase engagement on your page. Parents can share updates about the school on their feeds and, in doing so, indirectly encourage other parents to learn more about your Montessori school. Furthermore, this Montessori marketing strategy will create bigger waves in your school’s pond, reaching more prospective families in the outer rings.
These parents can check your website and figure out whether your school is suitable for their child. Effective social media marketing can thus lead to a higher enrollment rate for your school.
Rank Better On Search Engines
Having a solid social media presence can also help your search engine rankings on Google, Yahoo!, and Bing. If you regularly post on your page and interact with the parent community there, it can increase your search engine ranking. You can use this to get more exposure for your Montessori school.
Moreover, a high follower count on social media can lead to more online reviews, which can be helpful for Search Engine Optimization.
Which Social Media Platform Should You Use?
We have talked about the various ways you can use social media for your Montessori marketing strategies. Now, let’s tackle another vital question: which social media platform should you be using?
As per Pew Research, Facebook is the go-to platform for 74% of parents. If you are starting with social media marketing, then we suggest you begin with Facebook. It doesn’t just carry a significant chunk of your target audience, it also lets you advertise your Montessori school cost-effectively.
As mentioned earlier, you can use Facebook advertising to display ads for prospective parents. You can set up a campaign based on your target audience’s age, gender, location, and behavior. Facebook also lets you run campaigns for drawing lookalike audiences. These are people with a similar profile to your current audience that already knows about your school.
Opting for Facebook advertising is also particularly helpful if you struggle to build an organic reach on your page. You can also modify campaigns to:
- Improve engagement
- Increase the number of likes on your Facebook page
- Drive traffic to your website
- Increase brand awareness
- and more!
Besides Facebook, you can also consider using Instagram. Given the growing popularity of this platform, you can use it to expand your reach. You can also engage with new prospects who may not use Facebook as often.
Remember, if you are using Instagram, then you must use good visuals. You can also get creative. For instance, you can:
- Show your classroom environment
- Mix up photos with videos to show what life is like at your school
- Have fun contests
A large number of parents regularly visit social media sites. Using social media marketing to promote your Montessori school can help you connect with these people. You can use it to share regular updates with parents, gather feedback, and increase your enrollment rate. A solid social media presence also boosts your search engine rankings. It can make it easier for parents to find your Montessori online.
If you want to learn more about using social media to improve your Montessori marketing strategies, schedule a call today. We offer custom marketing solutions to Montessori schools. Our team can help prepare a comprehensive digital marketing plan to drive more traffic to your website, increase brand awareness, and boost admissions.