Nowadays, every school has its own website. But simply designing and deploying a website is not going to boost your enrollment numbers. Your site is more than just a glorified digital flyer for your school.
View your website as an extension of your admission department – something you can use to recruit more students.
Don’t know how to convert your website into an effective enrollment tool? No problem! Here are some easy ways you can increase traffic to your school website.
1. Build Authority
Authority is a key control in internet marketing, especially when it comes to promoting your school website. Authority here refers to how Google sees your website. Google sends traffic to your website based on its own evaluation of it. If Google refuses to recognize it as a credible online authority, you will fail to rank your website higher and struggle to drive traffic to it. To build your authority, you must focus on white hat SEO and quality content. White hat SEO refers to a series of strategies that are in line with the terms and conditions of search engines. There are lots of online resources that can help you learn more about White hat SEO.
2. Implement Search Engine Optimization (SEO)
Learn how SEO works and adopt the best industry practices. SEO may seem easy at first, but mastering it and producing the required results is not a piece of cake. That is why you need to outsource it by hiring an SEO specialist – someone who has experience in working with other school websites.
3. Write Quality Content
Experienced digital marketers always say, “Content is king,” and for a good reason. Content is centered on the customer. Instead of interrupting them, it engages and attracts them and is focused on their particular interests and concerns.
All of social media is content. Even paid advertising relies on content. When you create helpful and relevant content for your target audience, more and more people will visit your site. Moreover, they will discuss your content by sharing it with their friends and family, generating more traffic.
4. Create YouTube Videos
YouTube is an excellent platform for attracting and driving organic traffic to your school website. Netizens like YouTube videos a lot – it is the 2nd largest search engine. Therefore, work out a video marketing strategy to gain your user’s attention and tempt them to stay on your site for longer.
5. Engage In Social Media
Engaging in social media platforms that are liked by parents can boost your visibility. Any content piece you share on social media has plenty of potential to be liked, commented on, or shared, expanding your online reach. The more you share, the better your search results will be.
If you upload blog posts regularly, social media marketing is the easiest channel to engage your users.
6. Grow Your Instagram Channel
Many parents use Instagram. After all, it is one of the most popular social media platforms, popular for higher engagement rates. That is why you will notice your competitors using Instagram to drive traffic to your website. So, why not follow their lead?
7. Publish Content On Medium
Medium is a reputed blogging platform where you can publish content. Articles on Medium are read by a large number of readers – many of whom are your target audience. Moreover, posting content on Medium requires minimal effort and can help you develop solid leads if it works.
8. Use Email Marketing
Email marketing is a terrific way of driving traffic to your school website. Build a lead magnet and create email drip campaigns. This way, you can work on your subscriber list.
9. Update Outdated Content
Refresh or renew existing content on your blog and site, particularly content that is not relevant or current today. Conduct a content audit on your site and find ways to improve your site SEO and update your content.
Webinars are another excellent way to increase traffic to your school website. There are standard user-friendly webinar platforms to make webinar hosting easy and quick. Make sure your webinar answers common questions. Send invitations to parents, so they can fill out an inquiry form and apply for enrollment.
11. Create and Share High-Quality Infographics
Infographics are a popular type of visual content because they are attracting and make information easy to understand and accessible. Infographics build authority for your school and increase traffic to your website.
12. Create a Mobile-Friendly Website
A large percentage of your audience uses mobile phones to read online content. That is why you should focus on your mobile SEO and make your site more mobile-friendly. For this purpose, you can use a tool like Google Search Console to identify whether your site has any mobile-friendless issues.
13. Post Helpful Content
Reddit is a popular platform where you can share different types of information and take part in conversations. Go through the relevant subreddits and increase your online visibility by discussing your school’s philosophy.
14. Publish SlideShare Presentations
SlideShare is a sharing platform for creating presentations. You can use it to share videos and presentations with your audience. There are many social features on SlideShare that you can use to build an extensive network of followers. In addition, it also comes with various SEO features, like title tags and meta descriptions. This way, you can increase your ranking in search engine results.
Adopting these strategies will increase traffic to your school website by a significant extent. With time, you will be able to see a noticeable rise in your enrollment numbers. Please get in touch with us if you need any help with your website’s SEO.