Digital marketing that leads to a strong Montessori landing page is the cornerstone of running a successful Montessori school today. Gone are the days where you could rely solely on pamphlets, brochures, and other types of print marketing to attract prospective parents.
Today, you can also use social media marketing, landing pages, and other digital tools to improve your enrollment rate. How do you make an effective landing page, though? It’s one thing to get people to end up on your website, but how can you win them over and encourage them to enroll their child at your school?
In this article, we’ll cover seven tips that can help get more use out of your Montessori landing page. Let’s begin.
Start Your Montessori Landing Page With a Great Headline
When building an effective landing page for Montessori marketing, you need to start with a strong headline. It is the first thing most visitors will see. Consequently, it must grab their attention and pique their interest to read more. Effective headlines are usually less than 60 characters long (up to 10 words).
We also recommend having a main headline on your homepage that tells visitors what your school is about, what makes it unique, and why it is the right choice for their child.
Besides this, you can complement a headline with an image. Many people enjoy visual elements more than text-based elements and respond to them more quickly. Therefore, if you supplement your headline with an attractive image that communicates the value proposition of your Montessori school, your landing page will perform better.
Choose Quality Montessori Content
The content you add to your landing page will also play a pivotal role in encouraging conversion. Here are a few things that can help you out:
1. Know Your Audience:
It’s important to tailor your content to address your target audience. In this case, you want to create content for parents looking to enroll their children in a Montessori school. Think carefully about the potential features they’d be looking for and how your school fulfills those requirements.
2. Keep It Short and Easy to Understand:
It’s also important to make sure that your landing page is easy to understand. Most website visitors tend to skim through content before they make a decision. You can utilize bullet points and keep your paragraphs short (between 3 to 5 lines) to facilitate this process. You should also keep your sentences short, with no more than 15 words per sentence.
As far as visual elements are concerned, you should also choose a clear font and a color scheme that makes the text legible. Moreover, you can highlight areas that carry vital information so that your audience pays attention.
3. Mix It Up
You can use a combination of text, images, and video to keep website visitors engaged. For example, you can add pictures and videos of classrooms, as well as indoor and outdoor playing areas. You can also show pictures of teachers and currently enrolled students to create a visually breathtaking landing page. Please don’t overdo it, though. You don’t want your landing page to appear too cluttered. As the adage goes, less really is more for effective Montessori marketing.
Besides this, you also want to use a consistent hierarchy and visually separate sections to make the landing page easier to navigate.
4. Be Informative
Finally, you want to use content that adds value to your landing page and provides visitors with all the information they need to make up their minds about your Montessori school.
Use Best SEO Practices
You must optimize your landing page for search engines. One way to do this is by strategically adding short- and long-tail keywords to the landing page, thus improving its search engine rankings. You should avoid stuffing in keywords as it can compromise the quality of your content.
Other SEO practices to keep in mind here include reducing image size, optimizing page speed, and adding backlinks to your page. You can also make the page mobile-friendly. Given how most internet users use their mobile phones to conduct online searches, this is particularly important for search engine visibility.
Highlight the Benefits of Your Montessori School
Your landing page needs to convince readers on why they should use your services. In this case, we recommend dedicating at least one section of the landing page to clearly explaining your Montessori school’s value or showcasing the portrait of a graduate.
For example, you can highlight the following as part of your Montessori marketing efforts:
Safety
Here you can outline all the safety and precautionary measures taken by your school.
Development
Tell the readers how your Montessori school focuses on the child’s developmental and learning needs.
Social Skills
Tell the readers how your Montessori school helps children learn how to bond with others and make new friends.
Flexibility
If your Montessori school offers flexible hours or services for kids with special needs, you can highlight them there.
Benefits could differ from one Montessori school to the next. For instance, do you have a particularly large playground that others don’t have? Tell your readers. Did you win an award from your council or neighborhood for excellent service? Highlight that.
Use Social Proof
Social proof is an integral part of building a successful landing page. Readers are more likely to trust the opinions and experiences of other parents with your Montessori school compared to the information you provide.
To the uninitiated, social proof means showcasing unbiased, third-party evidence of positive experiences other parents and students who have attended your Montessori school.
There are several ways to incorporate social proof on your landing pages.
- Add testimonials and reviews from real people on your landing page. It is better to post opinions of regular folks that your target audience will find easier to relate with.
- Use a feedback plug-in to the testimonial section. It will add authenticity to the testimonials you have on the page.
- Ask parents to rate your services on your social media pages or third-party listing sites.
- Create a Google My Business account and ask parents to leave a review, so prospective families searching for private schools take notice of your Montessori School.
Add a Sales Pitch Video to Your Montessori Landing page
Video content is becoming THE WAY that online users collect information about brands and services. According to researchers, 2020 was the year video content took off as the COVID-19 health crisis restricted people to their homes.
Cisco supports these findings and suggests video content will make up 82 percent of global internet traffic by 2022. The popularity of YouTube, TikTok, Netflix, Vimeo, Twitch, etc., also proves this.
If you want to take your Montessori marketing to the next level and build a truly engaging page, consider adding a short video pitch near the end of the page.
Remember, your sales pitch video doesn’t need to be detailed. The best-performing sales videos run around 30 seconds to two minutes, and you can use one to showcase all the facilities, rooms, and programs offered by your Montessori school.
Place A CTA at the End
A Call to Action (CTA) can be a link, a button, or a pop-up that drives prospective parents to take the desired action. For example, you can use it to tell them to get in touch with your admissions office, book an appointment, or sign up for a program. You can also use a CTA to get a prospective parent’s email address to add them to your newsletter or email marketing campaign.
A CTA plays a crucial role in improving the conversion rate for your landing page. It guides readers to take the next step, which ultimately leads to more inquiries and admissions for your Montessori school.
Key Takeaways for Creating an Effective Montessori Landing Page
A well-designed landing page can improve your conversion rate. It highlights your unique selling point, builds trust, and elevates your brand. That said, you should keep in mind that there is no standard formula for creating the perfect landing page for Montessori marketing. Different strategies work for different businesses and industries. In the case of your Montessori school, you can try out different methods, observe the results, and make adjustments to improve page performance.
Remember, there are three essential things that differentiate a good Montessori landing page from a bad one. These include an attention-grabbing headline, interesting content that maintains engagement, and clear directions on the next steps through which a parent can find out more about your school.
Need Help Designing a Strong Montessori Landing Page?
If you are looking to create powerful Montessori landing page to attract prospective parents and generate more inquiries, schedule a call today and let’s get to work!
