We’ve all heard the adage “A picture is worth a thousand words.” It holds true for various things, including your Montessori school website. When prospective parents visit your website, the first thing they’ll see is the design and any photographs of your Montessori school. Having a poorly designed website with low-quality photographs can prove detrimental here. It can serve a poor first impression of your school and there’s a good chance they won’t visit your website again. Investing in professional photography and seeking help from a qualified graphic designer can help you avoid this scenario.
Read on as we discuss some of the most significant benefits of using a professional photographer and graphic designer for your Montessori school’s website.
Take Advantage of Visual Cues
Visual cues are a powerful element in driving customer decisions. When you see two similar products that offer the same benefits and are priced similarly, there’s a good chance you will go with the product that has better packaging. Good packaging is indicative of better quality, which can give a customer the final nudge to purchase a product. The same applies to websites with great design elements, clean layouts, and professional photographs. If a parent sees such a website, they are likely to trust that school and be willing to learn more.
Be More Consistent and Build a Brand
Investing in professional photography and graphic design lends consistency to your website. If you try to go the DIY way, the results are likely to be mixed. This is particularly common for using graphic design tools and templates. You can find an attractive template once or twice, but producing the same type of quality for all your social media posts can be a challenge. Having a trained graphic designer on board can help you out here and let you be more consistent.
The same applies to photographs of your Montessori school. You can always pick up a camera and snap a few photos, but professional photography requires a certain amount of skill that is difficult to achieve quickly.
These things also interfere with your school’s brand guidelines. If you are trying to use templates, you might find it difficult to stick to a specific color scheme or font each time. A graphic designer can ensure this doesn’t happen and make sure all your school’s communications are consistent. Parents can become increasingly familiar with your school and can recognize your brand anywhere.
It Lets You Tell a Story
Investing in professional photography allows you to go beyond a handful of good photographs and consistently share visually appealing content to tell a story. You don’t have to rely on stock images that may or may not reflect your school. Instead, you can create a custom library that offers exclusive insight into what life is like for the students at your Montessori school.
Parents can view these images and get a clearer idea of what to expect if they choose to enroll their child at the Montessori school. You typically have to make a one-time investment on this front. Once you have a good photo library, the pictures should last you for a couple of years, or until you revamp your facilities.
These images aren’t just useful for your website. You can use them for social media marketing on Facebook and Instagram. You can also attach them to emails, newsletters, and other printed materials. Besides this, they may come in handy if you want to arrange a virtual tour of the school.
Highlight What Sets Your School Apart
Suppose that you have a wonderful facility, a qualified staff, and a whole range of activities that set your school apart from other Montessori schools in your area. You can always write compelling content that highlights these features, but is it enough? Unfortunately, no. However, if you share photographs that support the things you are talking about, your chances of success will significantly increase.
A professional photographer can easily capture the essence of what makes your school different. In doing so, they can also communicate the values of your school. Parents can see that you have something distinct to offer. Moreover, it encourages more sharing on online sites. Parents that see a good-looking picture of your Montessori school are more likely to share it on their newsfeed. You can grab more eyeballs this way. It can help in brand-building and creating more awareness, which translates into an improved bottom line.
Professional Photography Helps You Communicate More Clearly
Supporting your website content with good images also enhances the clarity of your communications. Parents can immediately see what you are talking about, even if they don’t go through what you have written. Either way, you get the message across, which is really the whole point.
Besides professional photographs, you can also ask your graphic designer to create easy-to-read infographics. These infographics can help you compress a lot of information to make it more concise. Parents may not read long paragraphs highlighting what makes your school different. However, they can look at an infographic to get the same information in a matter of seconds.
Effective communication like this can encourage parents to reach out and consider enrolling their child at your school. It’s a win-win!
Professional Photography and Graphic Design Are The Keys to Faster Conversion
Investing in professional photography and graphic design can go a long way in creating a better first impression of your Montessori school. You can use these tools to leverage visual cues and win over parents. You can also create a photo library and use it to tell a story. It can help you emphasize the values of your Montessori school via social media, newsletters, emails, and other platforms.
Finally, a professional photographer and a graphic designer offer a level of consistency that is essential for your brand-building efforts. You can also engage in more effective communication. If you are looking for professional photographers and graphic designers, get in touch with our team today!