Questionnaire

Your info

Full name

About your school

Official school name

Website/URL

What year was your school founded?

Which of these market stances does your school take to differentiate itself from other schools?

Price-Value Promise: You offer a lifelong transformative experience for children at a competitive price.

Product Promise: You are the leader in preparing children for academic and professional success.

Process Promise: You provide an unparalleled nurturing environment that will shape children for a life of learning.

Other

What is your school's mission statement?

What is your portrait of a graduate?

A list of five or fewer items comprising short descriptions of your "outcome"—the student your school expects to have developed over the years that he or she has spent under your faculty's tutelage.

What are your characteristics of professional excellence?

A list of the Head's operational definition of faculty excellence.

What competitive advantages does your school offer?

What are some of the top benefits your school provides for students and families?

What is your school's enrollment capacity?

How many percent of your school's enrollment capacity did you fill last year?

Is your school in an area with a popular second language?

Yes

I'm not sure

About your admissions process

Do you send admissions packets upon request?

Yes

Does your admissions packet reflect the quality of your school?

Yes

I'm not sure

Does your school have open houses? If so, please describe how that works:

What follow-up actions do you take after prospective families visit your school?

What is your inquire-to-application conversion rate?

What does your admissions process currently look like?

Do you have a waiting pool? If so, how many pools do you manage?

When do you start filling your waiting pools?

How deep is your waiting pool?

How many open house events do you offer per year?

How many pieces are in your admissions packet?

How many pages is your admissions application?

What tools are you using to manage your admissions process?

About your current marketing

What is your marketing budget per year?

Does your website answer the question: "what kind of experiences—academic and social—will I/my child have at your school?

Yes

Is your website collecting data through Google Analytics?

Yes

I'm not sure

Does your school have any publications such as newsletters?

Yes

Do you have an online mailing list and, if so, how many subscribers do you have?

Are you taking advantage of direct mail campaigns to gain more inquiries?

Yes

Are you currently running any paid advertisement campaigns?

Yes

I would like to

Are you currently running any on-site or off-site SEO campaigns?

Yes

I would like to

What are your goals and expectations for next year?

How do most of your parents currently find you?

What do you like and dislike about your current website?

Do you want automated emails to be triggered by actions that prospective parents take on your website?

Yes

Do you have photos and visuals that we can use?

Yes

Are you looking to improve your brand identity?

Yes

I'm not sure

What questions are you getting asked all of the time by parents?

Is there anything else you want to share?

If you are human, leave this field blank.

Your info

About your school

About your admissions process

About your current marketing

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